After all of the doom and gloom speeches coming from the White House and mainstream media lately, it’s good to read some industry messages about things organizations could and should be doing to invigorate, even reinvigorate, during a recession. Let’s put it in layman’s terms: It makes sense, when you think about it, to clean house and put things in order when there’s little money to go shopping.
In the Feb. 2, edition of InformationWeek, Art Wittmann, the director of InformationWeek Analytics, wrote “this is a good time for business technology organizations to get their own houses in order.”
The IT industry has recently been on the receiving end of a bubble burst, perhaps not of the same magnitude as the housing and financial sectors, but surviving that left behind valuable lessons. According to Wittman, the silver lining of that bubble burst may well be the silver lining here as well – a rethinking of the way organizations use IT.
The main point of Wittman’s article, and others like it, is a refocusing on making adjustments that can shipshape your shop. In Thornton May’s ComputerWorld opinion piece, Most CIOs ‘dinosaurs,’ heading for career Ice Age, he starts off a little grim, but May ends the piece with sound advice. May believes that CIOs need to look at this crisis as an opportunity for change. He says, if you hunker down to wait the crisis out, you’ll be left behind. I believe that advice applies to organizations as well as individuals.
All of this leads me back to my commute and the Webcast I heard earlier this week: Analytics 101. And, I’m reminded of something I heard that Jim Davis, Senior Vice President and Chief Marketing Officer at SAS, said, ”Businesses must migrate from reactive to proactive decision making.”
According to Davis, proactive decision making can only be accomplished through the use of analytics. IT departments are the grassroots that can help organizations realize the importance of data and analytics. Tonya Balan, Analytics Product Marketing Manager at SAS, said in her Analytics 101 Webcast, that data was one of the cheif barriers to entry for organizations that wanted to use analytics to be more competitive. Now may be the time – while expansion and capital investment pressures are temporarily tabled – to put your innovation to work and present concrete findings that can show how your organization can use analytics to be more competitive, more profitable – even in a down economy.
One final article for you to read: Anne Milley, Director of Technology Product Marketing at SAS, attended the first ever Predictive Analytics World and blogged about her experiences. You can read her posts at sascom® voices.